In 2012, Fantawild Animation Inc. launched the edutainment comedy Boonie Bears themed around environmentalism. It follows two nature-loving bears as they face off against the hapless lumberjack Logger Vick, who resides in the forest. The funny characters and amusing plots make it become a mega hit in no time. The concept "environmental protection and happiness" is deeply rooted in the audiences' minds, and the classic lines "Protect the forest --- the bear brothers' way" has become the vogue words among kids. The bear cartoon is now the most well-known Chinese animation the industry has ever seen.
The bear brothers' footprints are also extended overseas. The Boonie Bears series has been distributed to over 60 countries and territories including the US, Italy, Russia, the Middle East, Asia, and Latin America. Some of those programs are broadcast on Sony, Nickelodeon, Netflix, Disney, and other mainstream media worldwide. Boonie Bears series reaps high ratings and massive media coverage on foreign websites, making it known to more outside of China.